Fragrance Trends From Canton Fair 2025
In this Canton Fair, we have an in-depth exchange with more than 110 customers in the fragrance industry, including Dalente, Zhongnan Candle Industry, Mansa and other well-known fragrance companies, found the following market preferences:
1. Composite fragrance is the most popular, about 72% of customers believe that the composite fragrance is more popular with the public, this time to bring the samples of rose grape, green tea lemon and blackberry vanilla and other customer feedback this kind of composite fragrance is more popular with middle and high-end customers, the smell is unique, with a sense of hierarchy.
2. High-end market favor the depth of incense, about 75% of customers choose heavy wood tone (Ebony ,oud, patchouli ) or leather tone, mainly used in hotels, clubs and other high-end space. We brought the empty wood, oak, black atmosphere recognized by many high-end customers, strong sense of hierarchy, in line with the Middle East, Europe and the United States fragrance trends.
3. Fresh fruity floral style still has a large market, about 32% of customers tend to a single fruit (grapefruit, lime) or light floral (white tea, freesia, white jasmine), customers are more concerned about the sense of naturalness.
4. The demand for perfumed candles and fragrances is also growing, such as the Chanel Encounter series, cologne and other perfumes are more and more widely used.


